About Us

Our Purpose

​

To help people appreciate every wine they drink and discover new wines they'll love, making the journey of wine exploration simple and personal.

​

Our Vision

A world where everyone is empowered to explore and enjoy wine with confidence, guided by their personal tastes.

​

Our Mission

We learn what you like and what you don't in wine, then provide personalized ratings that predict exactly how much you'll love a wine before buying. This empowers you to confidently explore new wines, while we handle all the complexities so you can focus on enjoying the moment.

 

Our Core Values

​

Quality Over Quantity

✔ We believe in drinking better, not more
✔ Supporting mindful wine experiences that enhance life's moments

​

Smart Value

✔ Great wine doesn’t always mean expensive wine
✔ Helping you find exceptional wines at any price point

✔ Saving you money through informed choices

​

Empowerment

✔ Making wine appreciation fun and enjoyable
✔ Giving you confidence to explore new wines​

​

Personal Authenticity

✔ Finding your unique preferences
✔ You are not average!