Partner with Vino AI

The Unexpected Dip in the Barrel

Wine has coasted on rising prices for years—even as overall consumption quietly slipped. Now, for the first time in a decade, sales are sliding despite higher price points. Tasting room visits are down. So, why now?

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Demographic Shift
Baby Boomers are scaling back, and younger generations aren’t filling the gap.

• Over 60: 47% of the market

• 30–50: 29% (down from 31% in 2023)

• 20–30: 1.14% (70% fewer than 2022)​

 

Health Headlines
Concern over alcohol risks causes some consumers to pause—or pass. These health messages are relative and need clear communication, not silence or spin.

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Alternatives Everywhere
Ready-to-drink cocktails, cannabis-infused drinks, and low- or no-alcohol wines are grabbing attention—and market share.

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Environmental & Economic Headwinds
Climate change is reshaping harvest yields, while labor challenges and economic uncertainty tighten the squeeze on margins.

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What’s Next?

Some of these problems will ebb and flow or bottom out, but others are here to stay—and likely to intensify.

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Where the Real Growth Happens
For Wine Club and Direct-to-Consumer (DTC) Managers, there’s one undeniable truth: wine clubs are the ultimate revenue powerhouse. On average, they account for nearly 40% of a winery’s revenue. That’s huge—yet many tasting rooms have only scratched the surface. Enter Vino AI.

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Why Focus on Wine Clubs?

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Big Payoff

Selling to existing customers is the most cost-effective revenue strategy. Wine clubs transform loyal supporters into built-in brand advocates.

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Deeper Relationships

Ongoing engagement fosters higher lifetime value. Club members feel deeply connected—like part of the family, not just another customer.

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Predictable Revenue

Subscriptions ensure reliable income, even if tasting room foot traffic slows.

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Better Margins

With discounts and shipping incentives in play, wine club sales typically outperform margins over Wholesale On- and Off-Premise.

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How We Help

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Collect Contact Info From More Guests

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Ever wonder why some guests come once, sip your wines, and never return? It’s probably because you didn’t get their—name, email, phone, and exactly how much they loved your wines. We seamlessly know all that data and more. Use that knowledge to send targeted follow-ups and keep them coming back.

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Turn Guests into Members

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It’s partly a numbers game: more contact info equals more sales. Research shows every new email address generates:

• 15.4% chance of a web order

• 6.7% chance of a club signup​

 

Zero in on guests who adore your wines, and watch those percentages climb even higher.

 

Grow Wine Club Membership by 50%

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We’ve helped wineries boost their wine clubs by more than 50%. Imagine more annual and lifetime revenue, more raving fans, and more time to perfect your next vintage—instead of chasing new leads.

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Fun Fact: Selling to an existing customer can be five times more cost-effective than acquiring a new one. Now that’s a recipe for profitable growth!