Four Thank You Notes: Why Your Next Wine Club Member is Slipping Away

Here's a reality check from my personal experience: I've visited hundreds of tasting rooms across four continents. Almost all of them created amazing experiences with exceptional wines. Yet exactly 4 of them ever followed up with me. Think about that - these businesses invest heavily in creating memorable experiences, but they're losing the opportunity to turn visitors into loyal customers.

This isn't just my story. It's happening in tasting rooms everywhere. And it's happening at a time when DTC is the only growing sales channel, while on-premise sales are slowing and distribution is getting more challenging.

The numbers tell the story: • Only 28% of tasting room POS sales have contact information, and that doesn't include everyone that doesn't make a purchase! • Each captured contact has a 15.4% chance of ordering online • And a 6.7% chance of joining the wine club • Meanwhile, tasting room traffic drives 54% of total winery sales

That's exactly why we partner with wineries - because adaptation and survival in this industry will come through cooperation, not competition. Not just to capture data, but to help wineries grow their wine clubs by converting more tasting room guests into loyal members. We help wineries maximize their best opportunity - turning today's visitors into tomorrow's wine club members.

When wineries partner with Vino AI, something interesting happens. The app becomes part of the tasting experience, enhancing guest engagement through customized flavor profiles that align with each winery's unique story.

Not to replace these magical moments, but to capture them. Because in today's changing wine industry, turning a perfect tasting into a lasting relationship isn't just good hospitality - it's survival.

After all, your next Wine Club member is already in your tasting room. They're already enjoying your wines. They're already connecting with your brand. We just help you make sure that connection lasts beyond the tasting room door.

Would you like to explore how we can help you grow your wine club?

Cheers,

Steven